Terms of Service

1. Acceptance of Terms

These Terms of Service ("Terms") govern your use of MIRA, a service provided by Dataline Labs Ltd, a company registered in England and Wales (Company No. 14911374) with its registered office at Second Floor, Kirkland House, 11-15 Peterborough Road, Harrow, Middlesex, HA1 2AX, United Kingdom ("MIRA", "we", "us"). By accessing or using MIRA's services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our services.

2. Description of Service

MIRA is Organisational AI. MIRA connects to your organisation's data stack — CRM, revenue databases, management reports, financial and operational data — and builds a live, structured model of your business. Anyone in your organisation can ask questions in plain English and receive verified, consistent answers with full lineage back to the underlying data.

3. User Accounts

To use certain features of MIRA, you must create an account. You agree to:

• Provide accurate and complete information
• Maintain the security of your account credentials
• Notify us immediately of any unauthorised access
• Accept responsibility for all activities under your account

4. Acceptable Use Policy

This Acceptable Use Policy governs your use of MIRA's services. Violation of this policy may result in suspension or termination of your account.

4.1 Prohibited Activities

You agree not to:

• Use the service for any unlawful, fraudulent, or malicious purpose
• Attempt to gain unauthorised access to our systems or other users' accounts
• Interfere with or disrupt the integrity or performance of the service
• Upload, transmit, or store malicious code, viruses, or harmful content
• Reverse engineer, decompile, or attempt to extract source code
• Use automated systems to access the service without permission
• Resell, sublicense, or redistribute the service without authorisation

4.2 Data Restrictions

You agree not to upload, process, or store data that:

• Infringes on intellectual property rights of third parties
• Contains personally identifiable information without proper consent
• Violates applicable data protection or privacy laws
• Is defamatory, obscene, or otherwise objectionable

4.3 Compliance

You are responsible for ensuring your use of MIRA complies with all applicable laws and regulations, including but not limited to data protection laws, export controls, and industry-specific regulations.

5. Intellectual Property

The MIRA service, including all content, features, and functionality, is owned by Dataline Labs Ltd and is protected by copyright, trademark, and other intellectual property laws. You retain ownership of any data you upload to the service.

6. Warranties and Disclaimer

We will provide the service with reasonable skill and care. Except as expressly set out in these Terms or in a signed Contract of Service, the service is provided "as is" and we do not warrant that it will be uninterrupted, error-free, or that outputs will be suitable for any particular purpose. You remain responsible for decisions made on the basis of outputs from the service.

7. Limitation of Liability

7.1 Nothing in these Terms excludes or limits either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law.

7.2 Subject to clause 7.1, neither party shall be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, or data, arising out of or in connection with the service.

7.3 Subject to clauses 7.1 and 7.2, our total aggregate liability arising out of or in connection with these Terms shall not exceed the fees paid by you to us in the 12 months preceding the event giving rise to the claim.

8. Term and Termination

8.1 Order of precedence. Where you have entered into a signed Contract of Service or order form with Dataline Labs Ltd, the term, notice periods, and termination provisions of that agreement prevail over this clause to the extent of any conflict.

8.2 Termination by you. If you subscribe on a monthly basis without a signed Contract of Service, you may cancel at any time with effect from the end of the current billing period. Fees already paid are non-refundable except where required by law.

8.3 Termination by us for convenience. We may terminate your access to the service for convenience by giving no less than 30 days' written notice, in which case we will refund any fees paid for the period after the termination date on a pro-rata basis.

8.4 Termination for cause. Either party may terminate immediately on written notice if the other commits a material breach which, if remediable, is not remedied within 14 days of written notice, or if the other becomes insolvent. We may additionally suspend access immediately where reasonably necessary to protect the security or integrity of the service or to comply with law; we will restore access once the issue is resolved.

8.5 Effect of termination. On termination, your right to use the service ceases and any fees due up to the termination date become payable. For 30 days following termination you may request export of your data, after which we will delete personal data in accordance with clause 9.5. Clauses 5, 6, 7, 9.5, 11, and this clause 8.5 survive termination.

9. Data Processing Agreement (DPA)

This section constitutes the Data Processing Agreement between you ("Data Controller") and Dataline Labs Ltd ("Data Processor") regarding the processing of personal data under the UK GDPR and the Data Protection Act 2018, and where applicable the EU GDPR.

9.1 Scope of Processing

MIRA processes personal data on your behalf solely for the purpose of providing the services described in these Terms. The categories of data processed depend on the data you choose to connect and analyse through the service.

9.2 Data Security

MIRA maintains an information security management system certified to ISO/IEC 27001 and implements appropriate technical and organisational measures to ensure data security, including:

• Encryption of data in transit and at rest
• Access controls and authentication mechanisms
• Regular security assessments and audits
• Employee training on data protection
• Incident response procedures

9.3 Sub-processors

MIRA may engage sub-processors to assist in providing the service. A current list of sub-processors is available upon request. We will notify you of any changes to sub-processors and provide you the opportunity to object.

9.4 Data Subject Rights

MIRA will assist you in responding to requests from data subjects exercising their rights under applicable data protection laws, including rights of access, rectification, erasure, and portability.

9.5 Data Retention and Deletion

Upon termination of your account or upon request, MIRA will delete or return all personal data processed on your behalf within 30 days, unless retention is required by applicable law.

9.6 International Transfers

If personal data is transferred outside your jurisdiction, MIRA ensures appropriate safeguards are in place, such as the UK International Data Transfer Agreement, Standard Contractual Clauses, or other approved transfer mechanisms.

9.7 Documented Instructions

MIRA processes personal data only on your documented instructions, including with regard to international transfers, unless required to do otherwise by law, in which case MIRA will inform you before processing unless prohibited from doing so.

9.8 Confidentiality

MIRA ensures that persons authorised to process personal data are committed to confidentiality or are under an appropriate statutory obligation of confidentiality.

9.9 Breach Notification

MIRA will notify you without undue delay after becoming aware of a personal data breach affecting your data, and will provide reasonable assistance with your obligations to notify supervisory authorities and data subjects.

9.10 Audit

MIRA will make available information necessary to demonstrate compliance with this DPA and allow for and contribute to audits, including inspections, conducted by you or an auditor you mandate, on reasonable notice and no more than once per year unless required by a supervisory authority.

10. Changes to Terms

We may update these Terms from time to time. Each revision will carry a new version number and effective date. For material changes, we will notify registered account holders by email at least 30 days before the new Terms take effect, and post the updated Terms on this page. Continued use of the service after the effective date constitutes acceptance of the updated Terms. Previous versions are available on request.

11. Governing Law and Jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them, are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

12. Contact Us

If you have any questions about these Terms of Service, please contact us at:

Email: hello@searchmira.com

Version History